THE PLEDGE

Carbon Neutral – While this may seem like a bold claim, our practices and the rules we follow back it up. To clarify, when I say "we," I’m referring to the team and company in London that creates these products. My best friend, Dave, also contributed by helping set up the website and email system (thanks, Dave!). By the time you’ve gone through our pledge, you’ll see how we maintain our carbon-neutral commitment—and you might also gain insight into how other purchases you make may not be as sustainable.

Slavery-Free – The company producing these high-quality cushions ensures fair pay, even exceeding my own earnings, as they handle all the hard work. We use Royal Mail for logistics because they’re the only delivery service in the UK that offers real wages above the minimum wage. Other delivery services rely on self-employed drivers who often earn below minimum wage, so we choose to support Royal Mail. While I do hope to make a profit, I plan to reinvest it into other sustainable and carbon-neutral retail items after covering my wages.

Exclusive to the UK – Shipping products globally often involves underpaid workers, and the environmental impact is substantial. To keep things more ethical and sustainable, we focus exclusively on UK shipping.

Zero Waste – This is one of the most significant pledges we make. Since our cushions are made to order, we only use the necessary resources, like ink, for printing. This reduces waste and helps address one of the biggest contributors to carbon footprints. Unlike mass-produced items that often end up in landfills, our approach ensures that no products go to waste. This zero-waste principle applies not just to our cushions but to many other industries, from food to fashion, where perfectly good items often end up discarded in favour of mass consumption.

Gossip-Free – You might wonder what gossip has to do with sustainability. Well, online activity, including social networks and streaming services, consumes massive amounts of power. In fact, internet streaming and cryptocurrency mining are major contributors to global energy use—far surpassing even air travel. Additionally, the toxic effects of online gossip on mental health are another reason we steer clear of such platforms.

Handcrafted & Artisan – While many brands claim their products are handmade, we stand by our genuine artisan craftsmanship. Every cushion is meticulously handcrafted, made only when ordered, and never in bulk. This ensures a unique, personal touch that many companies falsely claim but don't deliver. By choosing our cushions, you’ll not only be supporting sustainable practices, but you’ll also gain a deeper understanding of how thoughtful purchasing decisions can benefit the planet.

Limited Edition – Our designs are limited to just 19 unique patterns each year. Every September, we retire those designs and create 19 new ones. Since we only produce cushions upon order, there’s no surplus stock. Once the designs are retired, we make sure no copies remain by removing the artwork and monitoring the internet for copyright infringement. This ensures that your cushion is rare, special, and exclusive.